China is facing the unprecedented historic task and opportunities of the change of the economic development mode, the cultural tourism industry is the best choice as for the general trend. Huaxiarising Cultural & Tourism takes “Create a new era of Chinese ancient town, build exclusive historical city memory, explore new model of city production integration, solve the problem of tourism secondary consumption ” as purpose, accurately grasps good news of national cultural tourism industry policy and the newest development trend of cultural tourism industry, promotes efficient resource allocation of culture, tourism and business, to achieve the height of capital platform and emerging industries due to inspiring each other.

As the core product of Huaxiarising Cultural & Tourism Investment Co., Ltd., the program “Huaxia ancient town” takes the new archaistic building group as the main form, integrates modern culture, tourism, commerce and residential conception with cultural tourism industry and AAAA national level scenic spot of high traditional architecture artistic value, which possesses inclusiveness, innovativeness and participatory. During the process of implementation, Huaxiarising Cultural & Tourism Investment Co., Ltd. successfully explores the “Four in one” operation model from investment and financing to planning and construction and then commercial operation, finally service management, which is praised by industry as the sustainable development of industrial investment behavior of “achieve at present time, benefits to the people's livelihood and influence in hundreds of years”.

Investment and financing:

Huaxiarising Investment Co., Ltd. supports the finance of Huaxiarising Cultural & Tourism Investment Co., Ltd., to ensure the timeliness, scale, persistence and purity of funding. After gaining good earnings through entity management, the company enters secondary capital market through asset securitization and blow up overall revenue with monetary lever. Finally, invest partial revenue in the program for redevelopment, which forms the good closed cycle development model of “fund- Industrial investment-first earnings- asset securitization-second earnings-second investment”.

Planning and construction:

Huaxiarising Cultural & Tourism Investment Co., Ltd. possesses a professional operation team, which involves the professional fields of planning and design, cultural study, tourism development, ancient building construction, commercial operation, scenic area management and property management, key staffs with rich experience in practical operating, participated entirely in the development and operation of “Yi ancient town” program, also involved in the development and operation of several important programs, such as “Longevity ancient town”, “Lihou ancient town”, “the Peach Garden ancient town” and “YanDu ancient town”.

Commercial operation:

Huaxiarising Cultural & Tourism Investment Co., Ltd. has deep business resources across the country, which involves in 7 fields, more than 50 kinds of commercial activities and about 800 merchants. These merchants always follow the program thanks to sincere cooperation for years. The ancient town business realizes paving for one time and lasting for long. At the same time, to cope with the industry structural adjustment, the ratio of experimental consumption and carry-bag consumption controls in 8：2 in the commercial layout, the merchants apply the compound mode of “franchising and e-commerce entity shop” to carry-bag consumption, to ensure good persistent management efficiency.

Service management

Huaxiarising Cultural & Tourism Investment Co., Ltd. strives the service management capabilities of ancient town to reach the standard of AAAA national level scenic spot through professional trade exhibition, property management and cultural tourism operating companies, let tourists, residents, businesses and employees feel comfortable, relieved and at ease.